Tuesday, March 24, 2009

Neil, Bobby and Preity to battle this week-Features-Features & Events-Indiatimes Movies

Multiple films continue to release every week despite the exam time to evade the ban on films in April. This week the lineup is comparatively bigger as compared to the earlier weeks of March.
There is Neil Mukesh – Bipasha Basu starrer Aa Dekhen Zara , Preity Zinta starrer Videsh (Heaven On Earth) and Nana Patekar – Bobby Deol starrer Ek – The Power of One . The English films include the sci-fi adventure Watchmen based on a comic book series and one romantic comedy Four Christmases (Anywhere But Home) ...
Which one would you want to catch up with?

Aa Dekhen Zara

Aa Dekhen Zara
Cast: Neil Nitin Mukesh, Bipasha Basu
Director: Jehangir Surti
Release Date: March 27, 2009
Genre: Action, Thriller
Ray Acharya (Neil Nitin Mukesh), a struggling photographer has nothing going for him... until he inherits a very ‘special’ camera from his grandfather which changes his life in a way that he could not have imagined in his wildest dreams.
The ‘power’ of the camera changes Ray’s destiny overnight. His life becomes one big roller coaster ride that takes him from rags to riches and also helps him meet the love of his life, Simi (Bipasha Basu) who is an exciting sexy DJ with a mind of her own. Everything is hunky dory and moving towards ‘happily ever after’.
As they say with great power comes great responsibility and in Ray’s case, also great danger. He must now face up to the dark side of reality and win not only against the evil forces but also against fate.
Aa Dekhen Zara is a fast-paced, romantic musical thriller with some great edge of the seat action.
Can Ray change his date with fate? Aa Dekhen Zara .

Neil, Bobby and Preity to battle this week-Features-Features & Events-Indiatimes Movies

Bollywood smiles after IPL moves out of India

New Delhi: With Indian Premier League (IPL) matches being shifted out of the country, film producers are optimistic of recovering 10-20 per cent of revenue as cinemas are expecting better occupancy especially for evening and night shows.

"Now this has become a routine for us. Every year, we postpone some of the releases due to IPL, exams or elections. But the shifting of the tournament may give a chance to films to make money. Not many big-budget films are expected to be released during IPL," says film producer K C Bokadia, adding that elections are a major worry for the industry.

Film critic Komal Nahata is quite optimistic with the difference in time zone if IPL is shifted to England or South Africa.

"I don't see POL matches being given any less attention for the fact of it being shifted to another country. Viewers will still enjoy the match on TV. However, due to time zone difference, evening and late night shows in theatres have better prospects over morning and afternoon shows, he adds."

Another film critic Taran Adarsh says that the new development may provide Bollywood a sigh of relief. "IPL shifting to a foreign land might provide little respite to Bollywood releases from bombing at Box Office, since a viewer would prefer watching Cricket matches for free on TV. The excitement level will be much more in the case of matches. Besides, no big release is expected during IPL season," he says.

Taking a cue from the last season of IPL, cinema multiplexes are also gearing up to tap a share in profits by making special offers and screening matches 'Live' in theatres.

Vishal Kapoor, CEO, Fun Cinemas, says, "We have still not finalised any special schemes during IPL. IPL is a big event and even if we offer buy 1 get 1 free ticket scheme to audiences, still IPL will beat films."

However, he adds, "If a scheme of telecasting matches on the screen is done, then some revenue may be expected. With no major film being released during IPL season, it is likely that audiences will prefer watching matches at home."

Some of the Bollywood releases which are expected to be released in the months of April and May are Nagesh Kukunoor's "8/10 Tasveer," "Shortcut – the Con is On," "Jashn," Subhash Ghai's "Paying Guest" and Yash Chopra's "New York."

Genelia dethrones Rani, Preity?-News-News & Gossip-Indiatimes Movies

Genelia D’ Souza After the success of Jaane Tu ...Ya Jaane Na Genelia D’ Souza has become a hot favorite in the ad world. She has bagged commercials to endorse products that our ‘A-league’ Bollywood actresses once used to endorse.
Interestingly, Genelia had moved to South as she failed to make a mark in Bollywood with her first film Tujhe Meri Kasam with Riteish Deshmukh. But post the success of Jaane Tu ... Ya Jaane Na, things are looking brighter for the lovely actress. Not only does she have offers from big banners in her kitty, but has also replaced actresses like Rani Mukerji and Preity Zinta in commercials.
Genelia is now the face of brands like Vatika hair oil and Fair and Lovely. Considered as one of the most selling faces of Bollywood, the cute and petite ‘Aditi’ has ad makers lining up for her. After replacing Rani in Fanta commercial, Genelia has now replaced Bollywood’s chirpy actress Preity Zinta in Cadbury Perk’s commercial.
Getting replaced by a young and in-demand face clearly states that Rani and Preity have lost their positions they once ruled on the popularity charts.

Genelia dethrones Rani, Preity?-News-News & Gossip-Indiatimes Movies